Cadient Group's value-added services are created with interactive integration in mind so that exponential ROI is realized. In doing so, we're eDefining how these services are executed and deployed within the overall brand strategy from launch and throughout the lifecycle. Cadient's value-added services include:

Strategic Planning Services
As the cornerstone of Cadient's approach to client engagement, the marketing strategy team provides insight and expertise on the development of interactive marketing programs throughout the product lifecycle, from pre-launch to generic defense. While a marketing strategist is dedicated to each client engagement, Cadient can also be retained as an interactive agency of record to provide long-term strategic, interactive guidance at the brand, franchise or corporate level.

Creative Services
Utilizing the latest technologies, Cadient provides a full range of on-site creative services including art direction, copywriting, graphic design, animation and video production. With a focus on usability and driving results, Cadient creates compelling and award-winning creative for print, online and exhibition programs. The creative team has showcased its depth of talent within the exhibition space developing 360 degree interactive theater experiences. Our Flash designers have created both consumer and professional animations that are designed to educate, communicate, and to entertain. These programs have been leveraged in eDetailing efforts, at events, within advertising, and within our online engagements.

Media Services
To extend the value of online marketing programs, Cadient offers professional and consumer media planning and buying, as well as organic and paid keyword search engine marketing. The Media Services team also offers consulting services in online advertising, search engine optimization and e-mail marketing best practices. Additional efforts to acquire the online community include:

• Internet advertising
• Media planning—professional and consumer
• Media buying—professional and consumer
• Media best practices consultancy
• Search engine marketing
• Search engine optimization—natural placement optimization
• Copy input and recommendations
• Reciprocal linking
• Title tag and keyword creative recommendations
• Site submittals
• Pay per click—paid keyword purchases
• Planning
• Bid and optimization process
• E-mail marketing
• Copy input and recommendations
• Title tag and keyword creative recommendations
• Site submittals

Research and Analytics
Market research and audience insight are touchstones of Cadient Group's approach to strategic development. Each strategic engagement begins with a landscape review, a comprehensive research methodology designed to provide accountability in meeting brand-building goals. Cadient's Marketing Analytics group delivers the metrics, data and analysis needed to evaluate the effectiveness and value of online efforts. This information assists brand teams in understanding the value of specific interactive programs, and in guiding efforts to optimize these programs to drive even better results. Services provided by the Marketing Analytics group include the following:

• Web traffic data analysis–periodic reviews of Web traffic trends as they relate to strategic objectives for the brand
• Database analysis–analysis of behavior, user segments and attitudes as part of relationship management programs
• Qualitative analysis–development of focus group and survey objectives, survey development, and analysis of results
• Usability research–to identify approaches to site design and architecture that are easy for the target audience to use

Since accountability is crucial to the success of our clients, awareness of critical success factors and the development of key performance indicators are built into our strategic process. Each recommended strategy or tactic will correspond to a set of performance metrics that are used to measure effectiveness. These metrics are incorporated into the development of the program or application and analyzed by a strategist who reports on trends, anomalies and opportunities on a weekly, monthly or quarterly basis as appropriate.

In order to align our interactive strategies with insights regarding clinical and audience needs, Cadient also augments our research process with input from our Medical Advisory Network. Comprised of local and national experts in a variety of therapeutic areas and clinical settings, these advisors enable Cadient to further enhance the relevance of our interactive solutions.