Digital Marketing Consultants
Focused on bringing you inspired thought leadership
Cadient’s lineup of digital marketing thought leaders focuses on the pharmaceutical
and healthcare industries, and brings you industry expertise, strategic thinking,
inspired thought leadership, and peerless creative execution. These innovators create
the freshest, most exciting, relevant, and creative marketing solutions to give
you an edge over the competition and create lasting customer relationships.
Our thought leadership teams comprise the following areas of expertise:
The Digital Consulting team makes it their mission to understand industry
trends and provide advice on business and marketing best practices. The team envisions
new solutions to improve processes, drive business value, and deliver a more efficient
market and brand development experience.
The Research Insights team identifies customer needs, trends, and insights
that help to shape our experiences. The team believes that the more you understand
about your customer, your environment, and your brand, the better you can claim
ownership of a unique position and customer value.
The Creative team brings the customer experience to life. The team balances
ease of use, engagement, and visual design to deliver memorable interactive, online
The New Media team creates, produces, and develops rich-media solutions using
video, audio, animation, and other multimedia technologies. The team delivers interactive
experiences that drive learning, message retention, and connection with customer
The Emerging Media team is focused on those technologies, channels, and trends
that have the potential to significantly impact the marketing landscape in the next
6–18 months. The team develops new methodologies and approaches for taking advantage
of these opportunities to redefine customer relationships. For example, is mobile
right for you? Listen to Will Reese
present our mobile POV.
The Multichannel Strategy team offers expertise in using digital and traditional
channel integration to optimize effectiveness, improve relationships, and drive
consistency throughout brand initiatives. With a strong consultative approach, the
team relies on its deep industry experience and knowledge of relationship marketing
and technology to deliver customized insight.
The Editorial Services team enables the integration of content, strategy,
and creative, managing the process of developing content and helping to ensure that
the customer experiences we create reflect the appropriate tone, style, and audience
insights for the brand. We understand the power of the written word and aim to ensure
that the message enhances and supports the final user experience.