Interactive and online marketing is integral to strategic corporate and brand planning. Traditional pharmaceutical marketing techniques are becoming less effective. The future of healthcare marketing rests in innovative programs that amplify the brand message and complement the brand strategy. Interactive marketing is uniquely positioned to deliver this innovation. This communication channel should be integral to overall brand strategy planning–considered at pre-launch and reinforced throughout the brand lifecycle.

Cadient is eDefining Healthcare Marketing™ by helping pharmaceutical and biopharmaceutical companies intelligently integrate their interactive and online marketing into their overall brand strategies. By leveraging interactive marketing to connect brand strategies, Cadient is delivering unprecedented returns while evolving an entire industry approach through three distinct and eDefined solutions:

Connected Solutions
A proprietary acquisition and relationship marketing platform, Cadient's Connected Solutions provide clients with a comprehensive, Web-based application for capturing and leveraging user information throughout the customer lifecycle. The application utilizes engaging interactive displays to inform, educate and segment potential targets while gathering valuable information used for future relationship marketing programs.

Collaborative Solutions
Cadient's proprietary content management and collaboration platform provides clients with a Web-based application for efficiently and effectively communicating with critical audiences such as thought leaders, speakers, advisors and investigators. By combining feature modules with role-based user management, a fully secure, customized application can be deployed in as few as 45 days.

Insight Solutions
Cadient Insight Solutions offer our pharmaceutical clients in-depth knowledge and consulting services to support their brands or their use of other Cadient solutions in support of their brand. Powered by some of the most accomplished minds in the online pharmaceutical marketing industry, Cadient Insight Solutions offer the balance of real-world experience and visionary strategy that will take your brand efforts to the next level and beyond.

Project deliverables are varied and include:

• Relationship marketing programs for consumer and professional brands
• Consumer and professional branded and unbranded Web sites (pre-launch, launch, and redesigns)
• Collaborative solutions, including key opinion leader (KOL) and thought leader extranets
• Wellness/Disease management sites
• Sales force communication and training intranets/extranets
• E-mail campaigns
• Integrated solutions via coordination of online and offline initiatives
• Corporate Web sites
• Lead acquisition convention services
• Salesforce integration
• Media services
• Research and analytics
• Strategic pharmaceutical consulting
• Translating the scientific story to marketing messages/media