Brand and Messaging analysis // Messaging analysis and optimization //
REVEAL™ Insights and Analytics Platform // Benchmarking, multi-variant and
A/B Split testing and optimization // Web, mobile, social and overall campaign analysis
// User path and conversion tracking // Integrated Campaign Reporting
Challenge: A global medical device manufacturer tasked Cadient to unify cross-enterprise
stakeholder access to multi-channel marketing analytics. The goal was to enable
strategic collaboration within 6 business units and corporate communications teams
to improve performance planning. Concurrently the organization needed a reduction
of operational costs in analyzing data and the distribution of insights.
Results: Cadient's REVEAL console created a 100% reduction of time allocation
in the production of standardized reporting, significantly reducing the demand of
their limited analytic resources. The organization also saw an acceleration of insight
generation among cross-discipline teams, providing awareness of cross-channel promotion
strategies and effectiveness in transforming investment strategies and program optimization.