How We Do It // Real-Time Access to Big Data

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Brand and Messaging analysis // Messaging analysis and optimization // REVEALâ„¢ Insights and Analytics Platform // Benchmarking, multi-variant and A/B Split testing and optimization // Web, mobile, social and overall campaign analysis // User path and conversion tracking // Integrated Campaign Reporting

Insights
& Analytics

Challenge: A global medical device manufacturer tasked Cadient to unify cross-enterprise stakeholder access to multi-channel marketing analytics. The goal was to enable strategic collaboration within 6 business units and corporate communications teams to improve performance planning. Concurrently the organization needed a reduction of operational costs in analyzing data and the distribution of insights.

Results: Cadient's REVEAL console created a 100% reduction of time allocation in the production of standardized reporting, significantly reducing the demand of their limited analytic resources. The organization also saw an acceleration of insight generation among cross-discipline teams, providing awareness of cross-channel promotion strategies and effectiveness in transforming investment strategies and program optimization.