Cadient Group Appoints Joe Santoro Creative Director

Santoro to lead Cadient Group's award-winning team of creative experts in developing and delivering innovative applications and marketing tools for industry-leading healthcare brands

West Conshohocken, Pa., February 7, 2006 – Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, today announced it has appointed Joe Santoro as the firm's Creative Director.  

Santoro will lead an experienced team of art directors, designers, user-experience information architects and content developers to design strategic applications and marketing tools for healthcare organizations looking to impact their brands.  He will partner with Cadient Group's strategy team to help companies develop an eDefined marketing environment, wherein all marketing media and creative elements reinforce and amplify each other from an interactive core. Santoro will also be responsible for creative direction, quality and corporate branding.

"Joe's addition significantly elevates our already impressive creative capability and provides an added dimension of strategic leadership needed to ensure our creative initiatives align with the overall marketing objectives of our clients' brands," said Stephen Wray, President and CEO, Cadient Group. "Gathering industry-leading talent such as Joe continues to position Cadient Group at the forefront of the shift toward eDefined healthcare marketing."

Santoro brings to Cadient more than 30 year's experience in graphic design and creative strategy spanning a variety of industries including healthcare, media and government. Prior to joining Cadient Group, Santoro served as a creative lead for Refinery Inc., where he directed and presented brand development strategies and led the in-house, corporate creative team of a leading pharmaceutical manufacturer in the design and production of web portals for physicians and patients.

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A graduate of the Philadelphia College of Art, he has received numerous industry accolades for his design work. Most recently Santoro's work was noted through the 2005 WebAwards for Website excellence in recognition of his contribution on "mercksource.com."

About Cadient Group
Philadelphia region-based Cadient Group is a strategic interactive marketing agency focused on the pharmaceutical and biopharmaceutical industries that delivers measurable results through breakthrough strategic thinking, innovative marketing solutions and proprietary technology platforms. The company works with the majority of the top twenty pharmaceutical and biopharmaceutical manufacturers worldwide.  For more information about Cadient Group, visit: www.cadient.com.

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