Interactive agency’s strategic approach resonates with the transforming pharmaceutical industry

West Conshohocken, Pa., December 12, 2006 – Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today dramatic growth and success in 2006—a year marked by accelerated growth in an expanded client base and increased revenue; overall staff size and several industry accolades.

“Cadient Group has realized significant and sustained growth throughout 2006 and we expect this momentum to continue through 2007 and beyond,” said Stephen Wray, President and CEO, Cadient Group. “We’re pleased to assist our clients in driving the emergence of more agile, integrated, and customer-centric approaches to marketing communications. By using interactive strategies to achieve their brand objectives our clients eDefined their approach to healthcare marketing, education and communications in 2006.”

Cadient Client Roster, Team Grows
During 2006, Cadient Group’s impressive client roster has grown to include an impressive array of pharmaceutical, biopharmaceutical and consumer healthcare brands representing over 2 dozen therapeutic areas and nearly $30 billion in combined annual sales. Cadient Group experienced growth across their existing portfolio of accounts while expanding their footprint in an expanded range of healthcare categories. The result: more than 45 percent in overall revenue growth from the previous year—expanding on the company’s aggressive growth over the most recent 8 consecutive quarters.

Cadient Group’s roster of strategic marketing professionals also grew in 2006. This team, which includes seasoned veterans with both significant experience in pharmaceutical marketing and interactive technology, grew 50 percent from 90 to more than 135. To meet expanding customer demand, Cadient Group has drawn talent from many corners of the interactive and healthcare communications industries, including global agency networks, established interactive media firms, and leading technology development organizations. By creating an environment of collaboration and innovation, Cadient has been able to not only attract top-tier talent, but to harness that talent to the benefit of the company’s portfolio accounts.

Cadient Creative, Results Recognized By Industry
Cadient has also been recognized with several industry accolades for its best-in-class work. In 2006 alone Cadient garnered more than ten awards honoring their creative and strategic work on behalf of many of the leading pharmaceutical marketing brands, including the prestigious Medical Media & Marketing Awards and Webby Awards. Cadient strategies for several leading pharmaceutical brands were recognized by independent industry research for their usability, content and ability to facilitate a physician-patient dialogue. “The industry’s shift is far from complete and the surrounding landscape is constantly evolving,” noted Wray. “The need for strategic disease awareness is expanding; lifecycle management is becoming increasingly more integrated as new drugs are launched; and industry conferences and conventions are more crucial than ever for brands wanting to engage in effective professional relationship marketing—Cadient Group is poised to help our clients navigate this changing environment with innovative products and solutions that deliver on our commitment to excellence.”

About Cadient Group
Based in the Philadelphia region, a key locale for the global intersection of life sciences and technology, Cadient Group is a strategic interactive marketing agency that is eDefining Healthcare Marketing^™. The choice of top pharmaceutical and biopharmaceutical brands, Cadient Group blends pharmaceutical expertise, breakthrough strategic thinking, and proprietary technology into solutions that maximize the role, reach and ROI of healthcare eMarketing. It does so by helping pharma and biopharma companies intelligently integrate their interactive and online marketing into their overall brand strategies. By leveraging interactive marketing to connect brand strategies, Cadient is delivering consistent and sustainable returns while helping its customers to transform their approach to communications and marketing. The company has been entrusted with brands that exceed $30 billion dollars in combined annual sales. It has also partnered with the majority of the top 20 pharmaceutical and biopharmaceutical companies worldwide. For more information about Cadient Group, visit www.cadient.com.

Media Contacts:
Amber Link
Director, Corporate Communications
Cadient Group
pr@cadient.com
484.351.2800

Matt Helmke
Zer0 to 5ive
matt@0to5.com
610.368.8490