Cadient Group Celebrates 350th Implementation of Proprietary Interactive Convention Solution
Demand for agency’s Connected Solutions™ platform increases as healthcare industry clients integrate events into their professional marketing strategies
West Conshohocken, Pa., November 15, 2006 – Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today the 350th implementation of their category-leading interactive convention solution. The milestone marks an increase in client demand for Cadient Group’s Connected Solutions™, a proprietary technology platform that integrates events, Web sites, e-detailing and e-mail outreach to maximize the reach, relevance and return on investment of professional marketing strategies.
The 350 solution implementations represent support of leading pharmaceutical and biotechnology brands at more than 150 professional events. With implementations growing at more than a 40 percent rate annually, Cadient Group continues to drive innovation and efficiency for its healthcare industry customers. The convention solution has supported brand, franchise, and corporate exhibits, as well as unbranded educational and scientific activities across the product lifecycle. “Since the launch of the professional events platform in 2004, we have established a leadership role in convention marketing, redefining success metrics for the healthcare industry by enabling our clients to dominate the show floor, enhance the in-booth experience and then extend the relationship beyond the conference through ongoing interactive marketing strategies,” said Stephen Wray, President and CEO of Cadient Group. “Although we have reached this impressive milestone in just over two years, we expect to reach our 500th solution implementation during 2007,” said Wray. “The impact of our Connected Solutions™ has spawned significant industry interest. While newcomers are seeking to enter this market, we feel that clients have one chance to make a key professional event successful. An investment of this nature demands the proven solutions only Cadient Group is able to offer. Our commitment to our clients is to continue to lead the way in innovative uses of interactive technology to enhance the event experience and optimize their investment.” Cadient Group’s Connected Solutions™ platform provides a proprietary interactive convention solution that enables on-site lead capture, customized message delivery and real-time reporting to maximize event marketing. Value-added features and services include:- Strategic Experience Planning—Cadient event experts align professional event strategy with broader brand objectives for maximum impact
- Target List Matching and Segmentation—Identify important visitors to your exhibit and alert in-booth staff of visitor profiles
- Interactive Product Details—Promote the benefits of your brand with engaging, segmented user experiences that test your audience’s product knowledge on the show floor
- On-Site, Real-time Reporting—Measure success and make improvements during the show with a comprehensive metrics dashboard
About Cadient Group
Based in the Philadelphia region, a key locale for the global intersection of life sciences and technology, Cadient
Group is a strategic interactive marketing agency that is eDefining Healthcare Marketing™. The choice
of top pharmaceutical and biopharmaceutical brands, Cadient Group blends pharmaceutical expertise, breakthrough strategic
thinking, and proprietary technology into solutions that maximize the role, reach and ROI of healthcare eMarketing.
It does so by helping pharma and biopharma companies intelligently integrate their interactive and online marketing
into their overall brand strategies.
By leveraging interactive marketing to connect brand strategies, Cadient is delivering consistent and sustainable returns
while helping its customers to transform their approach to communications and marketing. The company has been entrusted
with brands that exceed $30 billion dollars in combined annual sales. It has also partnered with the majority of the top
20 pharmaceutical and biopharmaceutical companies worldwide. For more information about Cadient Group, visit
www.cadient.com.
Media Contacts:
Amber Link
Director, Corporate Communications
Cadient Group
pr@cadient.com
484.351.2800
Zer0 to 5ive
matt@0to5.com
610.368.8490
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