• Gold Award — Best Overall Internet Site (Pharmaceutical & Medical Equipment Firm group): MySymbicort.com. Factors considered for this category included delivery of strong health content, interactivity, medical care support, integration with the organization's operations, as well as strength of Web design and ease of navigation.

• Gold Award — Patient Education Information (Web site category): Everydaykidz.com. This Web site is an unbranded children’s asthma Web site, designed to increase awareness of pediatric asthma and stimulate and facilitate discussions between parents and their children about the management of the disease.
• Merit Award — Patient Education Information (Web site category): Lialda.com. This Web site contains branded information, tools, and resources for people with the chronic condition Ulcerative Colitis (UC).

• Silver Award — Health Category: Everydaykidz.com. The Daveys honor the creative excellence of smaller agencies and companies worldwide, and are sanctioned and judged by the International Academy of the Visual Arts, consisting of top-tier professionals of acclaimed media, advertising, and marketing firms.

• Silver Award — Pharmaceutical category: Pulmicort Respules Web site. The site features interactive caregiver “ambassadors,” each of whom shares a specific story about managing a child’s asthma, and provides more information about the seriousness of the condition and the need for caregivers to proactively control their child’s asthma.

• Standard of Excellence Award — Pharmaceuticals category: Vyvanse consumer Web site. Vyvanse.com scored above average for the pharmaceutical industry in six of the seven criteria, with scores of 8.5 out of 10 for design and interactivity - a full point higher than the average scores for the industry and other WebAward entries.

• MySymbicort.com
  - Best Consumer Web Site
• Measures of Success/My Symbicort e-mail program
  - Best use of e-mail
• Nexium Consumer Web site
  - Best Consumer Web site
• Nexium Consumer CRM program
  - Best use of e-mail
• Vyvanse Consumer Web site
  - Best consumer Web site
• Band-Aid Consumer Web site
  - Best consumer Web site
• RoC Challenge Consumer Web site
  - Best consumer Web site
• RoC Challenge e-mail program
  - Best use of e-mail
• Living on the Edge documentary on bipolar disorder
  - Best Sales/Rep training/Sales meeting

• Gold Award — Sales Force Training: Cadient Group was recognized with the gold award in the Sales Force Training category for its work on AstraZeneca’s “Living on the Edge” documentary on bipolar disorder.
• Gold Award — Trade Show Event Attraction: Cadient Group and AstraZeneca’s SEROQUEL^® exhibit at the American Psychological Association (APA) convention won the gold award in the Trade Show Event Attraction category. The unique experiential marketing nature of the booth provided healthcare professionals with a powerful look into the lives of people affected by bipolar disorder.
• Silver Award — Interactive Web site (Consumer): Cadient Group and AstraZeneca’s www.PulmicortRespules.com was honored with a silver award in the Web site (Consumer) category. The site features interactive caregiver “ambassadors,” each of whom shares a specific story about managing a child’s asthma, and provides more information about the seriousness of the condition and the need for caregivers to proactively control their child’s asthma.

• Gold Award — Special Video Production: AstraZeneca SEROQUEL Immersive Patient Experience
• Gold Award — Advertising Campaigns: VYVANSE^TM Online Launch Campaign, www.vyvanse.com
• Silver Award — Web Site: www.lialda.com

• Silver Award — Best Product Introduction: VYVANSE (Shire US, Inc)
• SilverAward — Best IInteractive Consumer Campaign: FluFlix Video Contest (Novartis Vaccines and Diagnostics)

• Silver Award — Best Digital Media Campaign: Cadient Group and Novartis Vaccines’ FluFlix Vaccine Awareness Contest
• Bronze Award — Best Branded Pharmaceutical Web Site: AstraZeneca’s branded web site www.pulmicortrespules.com
• Bronze Award — Best Non-branded Web Site: AstraZeneca’s non-branded asthma site www.everydaykidz.com

• LIALDA — Award of Distinction: Cadient Group was recognized for its work with Shire US, Inc.’s www.lialda.com Web site, which offers information, tools, and resources for people with the chronic condition ulcerative colitis (UC).
• VYVANSE ADHD — Award of Distinction: Cadient Group was honored for its work on Shire US, Inc.’s Vyvanse launch campaign in the Pharmaceuticals category. Vyvanse.com is a Web site focused on the prescription medicine Vyvanse, a once-daily treatment for attention-deficit/hyperactivity disorder (ADHD), that provides an interactive resource for ADHD patients interested in learning more about how to deal with the disorder and how Vyvanse can help.
• FluFlix Vaccine Awareness Contest — Award of Distinction: Cadient Group and Novartis Vaccines and Diagnostics’ FluFlix Vaccine Awareness Contest received the award in the Viral category. Novartis Vaccines trusted the Cadient team to leverage the power of Web 2.0 and the user-generated content of YouTube.com to educate audiences about influenza and to activate audiences to learn more about vaccination to help protect themselves and loved ones.
• PULMICORT RESPULES — Award of Distinction: Cadient Group’s PULMICORT RESPULES^® campaign was honored in the Video or Motion Graphics category. For this branded Web site for AstraZeneca, Cadient Group created four videos of “caregiver ambassadors” for the site, each of whom shares a specific story about managing a child’s asthma and provides more information about the seriousness of asthma and the need for caregivers to proactively control their child’s asthma.
• EVERYDAYKIDZ — Award of Distinction: Cadient Group’s EVERYDAYKIDZ campaign for AstraZeneca received the award in the Pharmaceuticals category. This Web site was designed to increase awareness of pediatric asthma and stimulate and facilitate discussions between parents and their children about the management of the disease.

    2007

• Best Integrated Campaign: ADHD Awareness Day 2006
• Best Healthcare Professional Web Site: LISTERINE^® Professional www.listerineprofessional.com
• SEROQUEL Knowledge Café: More than 30 Seconds

• Gold Winner — Pharmaceutical Web Site category: AstraZeneca’s RHINOCORT AQUA^® Web Site www.rhinocortaqua.com
• Bronze Winner — Pharmaceutical Other/Misc. category: AstraZeneca’s SEROQUEL Adherence Program

• Finalist for Best Professional Digital Campaign: LISTERINE Professional Web Site and Relationship Marketing program, promoting better oral health and the total suite of LISTERINE products, www.listerineprofessional.com

• Finalist for Best Non-branded Web Site: www.IsItReallyDepression.com (SEROQUEL), educating individuals in understanding bipolar disorder versus depression via an interactive assessment and encouraging them to talk to their doctors

• Best Integrated Program — SEROQUEL Bipolar Patient Adherence Program, to support patients taking this medication and improve refill rates and overall compliance

    2006

• Silver Award — Best Use of Digital Marketing to Healthcare Professionals: Cadient Group and client for a leading neuropathic pain drug’s Professional Acquisition Launch Program to raise product awareness, establish product advantages, and support the information needs of professionals to drive rapid trial and adoption at launch

• Bronze Award — Film/Video Trade Show Event Attraction: Ethan’s Story (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient's recovery in its aftermath

• Gold Award — Special Video Production: Ethan’s Story (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient's recovery in its aftermath

• Official Honoree: Of the more than 5,500 entries submitted to the 10th Annual Webby Awards, fewer than 20% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work for:
  • The Web site launch of a leading neuropathic pain drug to raise product awareness, establish product advantages, and support the information needs of professionals to drive rapid trial and adoption at launch
  • Ty Pennington's Back to School Success Site (ADDERALL XR^®) driving user interaction and acquisition through an integrated PR/online campaign

• Finalist – Best CRM/Direct Mail Campaign: Seroquel.com, supporting patients taking this medication and improving refill rates and overall compliance

• Best Consumer Web Site: Better Bone Health, an unbranded Web site, a disease education and community support site for cancer patients as well as caregivers, www.betterbonehealth.com
• Best Consumer Web Site: DITROPAN XL^® Web site, to educate consumers on the symptoms, diagnosis, and treatment of a long-term, yet treatable condition of the bladder, www.ditropanxl.com
• Best Integrated Campaign (SEROQUEL): educating individuals on bipolar disorder versus depression via an interactive assessment and encouraging them to talk to their doctors, www.IsItReallyDepression.com
• Best Web Advertising Rich Media Ads (SEROQUEL): using video and Flash animation banners to target diagnosed patients, www.IsItReallyDepression.com

• Finalist — Ethan’s Story Video (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient's recovery in its aftermath

• Finalist – SEROQUEL Adherence Program, supporting patients taking this medication and improving refill rates and overall compliance