Mobile, tablet and app design, development and implementation // Mobile sales force
// Relationship management (RM) marketing // CRM strategy and mobile recruitment
Challenge: A leading global medical device company tasked Cadient with improving
communications between field-based sales representatives and their customers. The
goal was to increase brand and product engagement among surgeons and supporting
HCPs while allowing the sales team to improve the reach and frequency of communication
and understand the associated sales impact.
Results: Within one year of its launch, Cadient’s HCP Portal solution attracted
nearly 5,000 total users, 89 percent of whom are targeted healthcare professionals.
Engagement and frequency among HCP customers on the site is very high, with an average
of 21 return visits and multiple downloads per visit. In addition, the HCP Portal
allowed sales representatives to build relationships with more than 4,000 registered
healthcare professionals and staff—creating
an easier path to personal selling access.