Social community development and advocacy // Social network analysis, management, and monitoring // Social reputation management // Business and functional requirements // Architecture and prototyping // CMS and custom integration //
Challenge: When one of the world's largest pharmaceutical companies wanted to increase engagement with HCPs across their diverse franchise and product portfolio, they selected Cadient to create and implement this first-of-its-kind experience. The goal was to create a single online destination that allowed professionals to personalize their brand experiences and access valuable information for over 150 products and from more than 25 physician-focused brand websites.
Results: The HCP portal has attracted more than 100,000 registered users, making it the largest website of its kind in the healthcare industry. The portal tripled the aggregate professional traffic from the brand's individual websites and reduced costs significantly by migrating professional content and services in one place.