Brand positioning // Strategic planning // Market, competitive, and digital landscape
analysis // Lead generation and customer loyalty // Marketing communication strategy
// Target Audience Profiling and Identification
Challenge: Develop a comprehensive, multi-channel digital strategy to educate, inform
and communicate to a wide breadth of audiences about a new innovative therapy. Due
to the relatively small number of people affected by advanced disease, quality interaction
and engagement levels were critical to success.
Results: Since launching the site, engagement levels across a number of key metrics
have continued to exceed industry standards, reflecting the relevance of program
content to the target audience. Bounce rates for the site have remained far below
the industry average of 50 percent, with the typical visitor staying on the site
for an average of 3.2 minutes and viewing 4 pages of content.