As an industry thought leader, Cadient would like to highlight a few of our most recent articles influencing the ever-evolving pharmaceutical eMarketing landscape. Click on the links below to download PDF files of recent Cadient Industry Commentary articles.

• The Age of Agility: How the Adoption of Digital Marketing is Transforming Agency-Client Relationships
  The role of digital marketing is expanding within the pharmaceutical and broader healthcare markets. As such, the role definitions and value proposition of digital marketing agencies is shifting, placing a premium on an agency’s ability to adapt and remain constantly agile.
• Pharmaceutical eMarketing 2.0: Can Pharma Play to Win?
  Social media is causing the Internet to evolve from a simple resource to a platform that encourages consumer participation. Pharmaceutical marketers must adapt to this change in they want their brand to stay in the game.
• Conventions as Catalysts the information at exhibit booths shouldn’t go in one ear and out the other. Here’s how to make it stick.