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Awards

Cadient Group is winning awards for clients just like you because we couple strategy with execution. We have been recognized with numerous industry awards for our work, including the following:


    2008
  • HCMA International Awards of Excellence (IN-AWE Awards)
    • Gold Award – Sales Force Training: Cadient Group was recognized with the gold award in the Sales Force Training category for its work on AstraZeneca’s “Living on the Edge” documentary on bipolar disorder.
    • Gold Award – Trade Show Event Attraction: Cadient Group and AstraZeneca’s SEROQUEL® exhibit at the American Psychological Association (APA) convention won the gold award in the Trade Show Event Attraction category. The unique experiential marketing nature of the booth provided healthcare professionals with a powerful look into the lives of people affected by bipolar disorder.
    • Silver Award – Interactive Web site (Consumer): Cadient Group and AstraZeneca’s www.PulmicortRespules.com was honored with a silver award in the Web site (Consumer) category. The site features interactive caregiver “ambassadors,” each of whom shares a specific story about managing a child’s asthma, and provides more information about the seriousness of the condition and the need for caregivers to proactively control their child’s asthma.
  • Aster Awards
    • Gold Award – Special Video Production: AstraZeneca SEROQUEL Immersive Patient Experience
    • Gold Award – Advertising Campaigns: VYVANSETM Online Launch Campaign, www.vyvanse.com
    • Silver Award – Web Site: www.lialda.com
  • PhAME (Pharmaceutical Advertising and Marketing Excellence) Awards
    • Silver Award – Best Product Introduction: VYVANSE (Shire US, Inc)
    • SilverAward – Best IInteractive Consumer Campaign: FluFlix Video Contest (Novartis Vaccines and Diagnostics)
  • DTC National Advertising Awards
    • Silver Award – Best Digital Media Campaign: Cadient Group and Novartis Vaccines’ FluFlix Vaccine Awareness Contest
    • Bronze Award – Best Branded Pharmaceutical Web Site: AstraZeneca’s branded website www.pulmicortrespules.com
    • Bronze Award – Best Non–branded Web Site: AstraZeneca’s non–branded asthma site www.everydaykidz.com
    2007
  • Communicator Awards
    • LIALDA – Award of Distinction: Cadient Group was recognized for its work with Shire US, Inc.’s www.lialda.com Web site, which offers information, tools, and resources for people with the chronic condition Ulcerative Colitis (UC).
    • VYVANSE ADHD – Award of Distinction: Cadient Group was honored for its work on Shire US, Inc.’s Vyvanse launch campaign in the Pharmaceuticals category. Vyvanse.com is a Web site focused on the prescription medicine Vyvanse, a once-daily treatment for attention-deficit/hyperactivity disorder (ADHD), that provides an interactive resource for ADHD patients interested in learning more about how to deal with the disorder and how Vyvanse can help.
    • FluFlix Vaccine Awareness Contest – Award of Distinction: Cadient Group and Novartis Vaccines and Diagnostics’ FluFlix Vaccine Awareness Contest received the award in the Viral category. Novartis Vaccines trusted the Cadient team to leverage the power of Web 2.0 and the user-generated content of YouTube.com to educate audiences about influenza and to activate audiences to learn more about vaccination to help protect themselves and loved ones.
    • PULMICORT RESPULES – Award of Distinction: Cadient Group’s PULMICORT RESPULES® campaign was honored in the Video or Motion Graphics category. For this branded Web site for AstraZeneca, Cadient Group created four videos of “caregiver ambassadors” for the site, each of whom shares a specific story about managing a child’s asthma and provides more information about the seriousness of asthma and the need for caregivers to proactively control their child’s asthma.
    • EVERYDAYKIDZ – Award of Distinction: Cadient Group’s EVERYDAYKIDZ campaign for AstraZeneca received the award in the Pharmaceuticals category. This Web site was designed to increase awareness of pediatric asthma and stimulate and facilitate discussions between parents and their children about the management of the disease.
  • Rx Club Awards: 3 Awards of Excellence:
    • Best Integrated Campaign: ADHD Awareness Day 2006
    • Best Healthcare Professional Web Site: LISTERINE® Professional www.listerineprofessional.com
    • SEROQUEL Knowledge Café: More than 30 Seconds
  • Aster Awards: Excellence in Medical Marketing
    • Gold Winner – Pharmaceutical Web Site category: AstraZeneca’s RHINOCORT AQUA® Web Site www.rhinocortaqua.com
    • Bronze Winner – Pharmaceutical Other/Misc. category: AstraZeneca’s SEROQUEL Adherence Program
  • MedAdNews Manny Awards
    • Finalist for Best Professional Digital Campaign: LISTERINE Professional Web Site and Relationship Marketing program, promoting better oral health and the total suite of LISTERINE products, www.listerineprofessional.com
  • DTC National Advertising Awards
    • Finalist for Best Non-branded Web Site: www.IsItReallyDepression.com (SEROQUEL), educating individuals in understanding bipolar disorder versus depression via an interactive assessment and encouraging them to talk to their doctors
  • PharmaVoice Strategic Patient Adherence Awards
    • Best Integrated Program: SEROQUEL Bipolar Patient Adherence Program, to support patients taking this medication and improve refill rates and overall compliance
    2006
  • Medical Marketing & Media Awards
    • Silver Award – Best Use of Digital Marketing to Healthcare Professionals: Cadient Group and client for a leading neuropathic pain drug’s Professional Acquisition Launch Program to raise product awareness, establish product advantages, and support the information needs of professionals to drive rapid trial and adoption at launch
  • HCMA International Awards of Excellence (IN-AWE Awards)
    • Bronze Award – Film/Video Trade Show Event Attraction: Ethan’s Story (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient to recovery in its aftermath
  • Aster Awards: Excellence in Medical Marketing
    • Gold Award: Special Video Production: Ethan’s Story (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient to recovery in its aftermath
  • Webby Awards
    • Official Honoree: Of the more than 5,500 entries submitted to the 10th Annual Webby Awards, fewer than 20% were distinguished as an Official Honoree. This honor signifies an outstanding caliber of work for:
      • The Web site launch of a leading neuropathic pain drug to raise product awareness, establish product advantages, and support the information needs of professionals to drive rapid trial and adoption at launch
      • Ty Pennington's Back to School Success Site (ADDERALL XR®) driving user interaction and acquisition through an integrated PR/online campaign
  • DTC National Advertising Awards
    • Finalist – Best CRM/Direct Mail Campaign: Seroquel.com, supporting patients taking this medication and improving refill rates and overall compliance
  • Rx Club Awards: 4 Awards of Excellence:
    • Best Consumer Web Site: Better Bone Health, an unbranded Web site, a disease education and community support site for cancer patients as well as caregivers, www.betterbonehealth.com
    • Best Consumer Web Site: DITROPAN XL® Web site, to educate consumers on the symptoms, diagnosis, and treatment of a long-term, yet treatable condition of the bladder, www.ditropanxl.com
    • Best Integrated Campaign (SEROQUEL): educating individuals on bipolar disorder versus depression via an interactive assessment and encouraging them to talk to their doctors, www.IsItReallyDepression.com
    • Best Web Advertising Rich Media Ads (SEROQUEL): using video and Flash animation banners to target diagnosed patients, www.IsItReallyDepression.com
  • PhillyGold Awards
    • Finalist – Ethan’s Story Video (SEROQUEL), a dramatic, high-impact video that brings the viewer into the torrent of a manic episode and the struggle of one patient to recovery in its aftermath
  • DMA International ECHO Awards
    • Finalist – SEROQUEL Adherence Program, supporting patients taking this medication and improving refill rates and overall compliance
    2005
  • MIXX Awards
    • Finalist – Direct Response: unbranded site, SEROQUEL, AstraZeneca, www.AmIMisdiagnosed.com. Cadient Group was the only pharmaceutical marketing program recognized at this year's MIXX Awards for our interactive marketing efforts with an atypical anti-psychotic medication. The program included an educational Web site and an interactive mental illness assessment.
  • Rx Club Awards
    • Silver Winner – Best Physician Education Video for the SEROQUEL Now I Can video for healthcare professionals
  • Medical Marketing & Media Awards
    • Finalist – Best Use of Digital Marketing to Customers: Cadient Group developed an unbranded consumer Web site to educate consumers on the symptoms, diagnosis and treatment of a long-term, yet treatable condition of the bladder, www.ditropanxl.com
  • eHealthcare Leadership Awards
    • Silver Award of Excellence: Best Overall Internet Site: Cadient Group was recognized for our interactive marketing efforts with a medication used for chronic Alpha 1-proteinase inhibitor augmentation therapy in adult patients with Alpha 1-proteinase