Scroll below to see how CADIENT can put the right actions into your customer interactions.
We promote brand health in the digital ecosystem.
We drive the interactions—and transactions—that empower your brand.
We focus on your metric value—not volume.
We don’t just create your digital platform. We innovate.
We help you experience digital intuition.
We build your digital universe from the wireframes up.
We cultivate meaningful long-term relationships between your customers and your brand.
We don’t help you keep up with the latest digital marketing trends— we help you set them.
When no one can find your digital footprint, we step up the search.
We’re passionate about what we do (and it shows).
Fact // A consumer has over 379,000 brand experiences in a year.
Fact // 31% of doctors make Rx decisions from smartphones.
Fact // 90% of patients want online access to health information and education.
Fact // Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.
Fact // 90% of the world’s total data has been created just within the past 2 years.
We’re more than digital communicators. We’re digital innovators.
As the Chief Innovation Officer at Cadient, William Reese leads the innovation team to identify strategic opportunities within the healthcare space to drive deeper relationships with professionals, consumers, and payers. Will brings more than 10 years of healthcare industry experience providing marketing strategy, program management, information architecture, and technical consulting for major pharmaceutical clients including Pfizer, AstraZeneca, and Johnson & Johnson. He has developed award-winning campaigns for numerous category-leading brands, and he has extensive product launch and professional marketing knowledge.
Prior to joining Cadient in 2002, Will developed interactive solutions for Lippincott Williams & Wilkins’ electronic medical publishing group. There, he managed both the project development and quality assurance of interactive CME programs, online journals, and hospital education intranets.
Will holds a Bachelor's degree in Biology with a dual minor in Economics and Chemistry from the State University of New York at Cortland.
As Chief Customer Officer, Chris Mycek oversees Cadient’s customer development process, aligning the agency’s unique range of digital services with existing and emerging client needs. Recognized as a top-tier strategic marketer, his multi-channel marketing repertoire includes more than 20 years of experience in supporting the development of digital marketing for multi-national organizations in the life science, consumer packaged goods, consumer electronics, financial services, and food industries.
Having worked on both the client and agency sides, Chris is recognized as an expert in his field. His experience in developing category-leading brands within the pharmaceutical, biotech, and consumer healthcare categories has paralleled his ability to integrate new channels and technologies into the marketing mix. When added to the depth of commercial innovation expertise that the Cadient has formed across its teams, this role represents an important bridge to help both existing and future clients achieve unprecedented success.
Chris, along with his team, partners with Cadient's commercial innovation and customer engagement divisions to help life science companies optimize the marketing performance of their brands and marketing initiatives.
Prior to joining Cadient, Chris leveraged digital channels for some of the largest brands in the world, expanding healthcare practices with Johnson & Johnson and within Digitas Health, imc2, RealAge, and Revolution Health. Most recently, he served as Executive Vice President at Influence Interactive, a full-service digital agency based in Philadelphia.
Chris holds a Bachelor of Arts in Economics from Middlebury College.
As Chief Operations Officer at Cadient, Charlie Walker is responsible for advancing the strategic and operational leadership of Cadient’s entire business network. Charlie brings more than 15 years of experience in agency operations, client services, and technology product development and implementation to the firm. He is also responsible for overseeing the overall quality and delivery of Cadient’s solutions and services to clients.
Prior to joining Cadient, Charlie was Chief Operating Officer of G2 Interactive, a digital marketing agency, and WPP company, where he oversaw agency operations, client services, and shared service teams across three office locations. His experience also includes technology and consumer medical device product development at companies such as Johnson & Johnson and GHR Systems—one of the nation’s leading providers of lending technology services in the financial services industry.
Charlie earned a Bachelor’s degree from the United States Military Academy at West Point and a Master of Business Administration degree from Rutgers University.
As VP of Commercial Innovation, Gabrielle leads Cadient's efforts to help life science companies optimize the performance of their brands and marketing operations. Leveraging digital technology and other tools for fostering innovation, she and her team create business strategies that deliver results-oriented planning, best-in-class customer insights, and productive new approaches to global marketing and brand commercialization.
Gabrielle joined Cadient from AstraZeneca, where she built a 18-year management career spanning a broad range of responsibilities. Most recently, she served as Global Director of Commercial Innovation, leading enterprise-wide digital marketing initiatives in Japan. Prior to that, she was brand director for managed markets in the U.S., guiding major brands through key life cycle events and creating a large cross-functional team to address issues such as access and reimbursement.
From 2005 to 2010, Gabrielle acquired substantial global innovation experience, working as global brand manager for AstraZeneca UK, then as marketing director for AstraZeneca Japan. She began her pharmaceutical career in product management, working also as a district sales manager before moving into brand management.
Gabrielle holds both a Bachelor of Science in Agricultural Business Management and a Bachelor of Science in Animal Science from North Carolina State University.
As the Chief Technology Officer for Cadient, Bryan Hill is the architect of the agency’s range of digital solutions and leader of Cadient’s Global Technologies organization. He oversees a passionate team of solution architects, developers, and quality engineers delivering innovative solutions in Web, mobile, and social. Bryan has nearly twenty years of leadership experience and expertise in multiple technical areas including software development, data management, and IT consulting. In his 11 years at Cadient, Bryan’s primary responsibilities have been focused on growing a global digital production operation, driving technical innovation, developing digital solution strategies, and ensuring the quality delivery of Cadient's interactive healthcare offerings. He also serves on the Board of Directors for Saband Software Technologies, a software product R&D subsidiary of Cadient.
Prior to joining Cadient at its founding in 2002, Bryan led the development of Web- and desktop-based enterprise strategy management software at ActiveStrategy. Bryan’s background also includes time as a digital practice lead with IT consultancy IQGroup in Philadelphia, where his teams utilized emerging Web technologies to deliver custom solutions for clients such as American Express, Global Crossing, and the Republican National Convention 2000.
Bryan began his career in Philadelphia at Farm Journal, Inc. in 1993, where he led the development of many data-driven solutions as well as the publisher’s migration to the Web.
As the Creative Director of Copy for Cadient, Stacey drives the creative content development and execution for an ever-evolving array of agency projects, while also managing and mentoring a team of copywriters, editorial managers, proofreaders, and freelance writers. With nearly 20 years of solid copywriting and creative leadership experience—and a diverse therapeutic background—Stacey has led the creative development of a variety of domestic and international brands from initial launch throughout the entire creative campaign life cycle. Her professional repertoire includes nearly every therapeutic category—including cardiovascular disease, dermatology, oncology, ophthalmology, diabetes, vaccines, men’s and women’s health, medical devices, and mental health. She has also written about rare diseases, bleeding disorders, skin care, infant nutrition, respiratory disease, hospice care, wound care, and pain management. In addition to traditional and digital healthcare, her experience also includes consumer advertising, broadcast communications, and direct mail. She has had the opportunity to write for some of today’s most well-known brands, including Tylenol®, Johnson & Johnson®, Aveeno®, Oral B®, Nabisco®, and M&M Mars®. She has also written for some of the most recognized pharma companies, including Pfizer, Astra Zeneca, Wyeth, Sanofi-Aventis, and Bristol-Meyers Squibb.
Prior to joining Cadient, Stacey ran her own creative consulting group, providing creative direction and copywriting assistance to clients across the country, including Saatchi & Saatchi, Euro RSCG, Medical Broadcasting Company (now Digitas), Inventive Health, GSW, Knight Marketing, and the Thomas J Paul Company. An Honors graduate from Temple University, Stacey received her degree in Journalism with a focus in advertising and marketing. She resides with her family in Bucks County.
As the Executive Director of Creative Services at Cadient, Lance directs the day to day operation of creative services with a focus on creative execution and operational excellence.
In 23 years of creative leadership, Lance has led teams that created exceptional solutions for some of the most recognizable companies and brands in the world—companies that include Sony, Timberland, Toys “R” Us, Pet Smart, PBS, Hasbro, Comcast, AT&T, Microsoft, SEI Investments, First USA Bank, Merck, Johnson & Johnson, ADP, AstraZeneca, Bayer HealthCare, Shire, SymCare and Novo Nordisk.
At Cadient, Lance directs the design, creative development, media production, and user experience teams with a lead-by-example style that is reflected in Cadient’s culture of high achievement and high quality.
Before joining Cadient, Lance served as Director of Creative Services for Ebay where he built, scaled and managed creative and user experience teams and led global brand strategies and implementations. Lance also held creative director positions at Digitas Health and Refinery.
As the Associate Creative Director of design, Erik sets the overall creative direction for Cadient’s multi-channel marketing initiatives, while managing a team of art directors, media designers, production artists and freelancers. Erik’s responsibilities include branding, identity, messaging, and conceptual ideation. Erik has worked on numerous pharmaceutical and healthcare-related accounts for both professional and consumer audiences. Healthcare areas of experience include hemophilia, pain management, oncology, asthma, ADHD, devices, professional portals, and consumer products. Before arriving at Cadient, Erik worked closely with Wyeth Pharmaceuticals on their Hemophilia Village project.
Erik is an award-winning designer with over 20 years of professional experience in Web, print, video, and interactive design. Erik has an extensive background in all genres of design, including entertainment, corporate, educational, and pharmaceutical creative. Erik has been a thriving and influential member of Cadient for the past 10 years.
Mr. Holloway oversees the continual evolution of precision-driven strategies, programs, and partnerships. With nearly 20 years of marketing and advertising experience in healthcare businesses, he has worked on a wide range of Rx and OTC drugs. Mr. Holloway has led interactive strategy development and implementation for brands in a number of therapeutic areas, including CNS, women’s health, GI, and oncology.
Prior to joining Cadient, Mr. Holloway was the Vice President/Account Group Supervisor of Sweeney & Partners (now the Bozell Healthcare Group), where he provided marketing strategy and account management for the agency’s clientele. Mr. Holloway also worked for Vicks/Procter & Gamble as an associate marketing manager in brand management.
As a strong advocate in his community, Mr. Holloway is the treasurer of the Board for Exodus To Excellence, an educational program in West Philadelphia. He holds a degree in chemical engineering from the Georgia Institute of Technology and an MBA from the Wharton School of Business at the University of Pennsylvania.
As the Senior Manager of New Media, Tim is responsible for creative production and development of rich media solutions involving video, audio, animation, and other multimedia technologies and formats. Currently, he oversees all new media and RUX projects and staff; serves as a creative lead on all video and audio productions; provides conception and architecture for RUX; leads internal and external teams within video, audio, Flash, games, animation, and 3D. He continues brainstorming and concepting new ideas and solutions to clients' needs.
A part of Cadient since its inception, Tim spent the last decade growing the digital and new media offerings at Cadient. He became manager of digital media and created standards and best practices for large format displays. He also standardized Flash design and development at Cadient, and explored new ways of engaging convention audience members with digital signage, attract loops, games, and highly engaging Rich User Experiences. In addition, Tim created Cadient’s New Media Department, where he oversees all Rich User Experiences (RUX) and Rich User Applications (RUA) creative and development.
Tim has over 14 years of experience in the audio and video industry, including the following: post-production sound and video editing; video production; video special effects; video and audio Web integration; compression and encoding; motion graphics and animation. He also worked in the post-production field for Howard Schwartz Recording, NYC (HSRNY).
The employees at Cadient are agile, passionate, fearless, and sometimes, even a little outrageous—and we’re not afraid to take risks. We love to explore new territories. And we’re always ready for action.
We’re making headlines.
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At the end of the day, we look at digital in marketing – it really is that marriage of the CMO and CIO. It’s really taking technology applied for a customer center experience…
The post Digital Transformation with Will Reese appeared first on Results in Action.
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